Color Television The Amazing Journey

1950's - 2010


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How we got to where we are today.


With today's high-definition color television sets reaching prices that equal the down payment on a high-end SUV, it is understandable why many potential customers are wondering if they really need to make the expensive investment into the wide-screen world of television viewing.

You would probably agree saying, "So who can blame them?"

I believe we could help move more Americans into this exciting world of wide-screen HDTV viewing if they could only understand how we got to where we are in color television today and why we are here. Once they realize they can bring wonderfully realistic pictures and sounds to surround them in the comfort of their home through new creative HDTV programs, they will not only make the jump into this new technology, but will demand it.

However, once they walk into a Best Buy, Circuit City, or other electronic merchant's showroom to make a purchase, they are not only hit with pictures from an amazing technology but confused with the buying decisions that suddenly confront them;


1. Which screen size to choose.
2. What name brand to buy.
3. What feature options would be best.
4. What are the existing picture-quality issues.
5. Is a service plan necessary.
6. Does it come with a tuner.
7. Will it connect to my cable or my TV antenna.
8. Does it have an audio system.
9. How many people can I get around it for special sporting events.
10. What price is acceptable to the budget among other things.
11. Add to this five different viewing formats they will have to choose from, and you quickly find a customer scratching the head with one hand and looking to reach for the exit with the other.


They find themselves right back into the vehicle they arrived in, driving home confused, lost, and agreeing with each other, "Maybe next year." They felt uncomfortable in having to part with $2,000 to $7,000 of their hard-earned bucks for a product they may not even like once in their home or will have operating or viewing issues they didn't even anticipate or think of.

They may also discover that not all the features they had envisioned in the first place may be on the set they purchased, nor the programs they liked on the screens at home that was in the store. That's because they may have a different cable provider or they may even have an problem with their home television antenna for receiving local HDTV broadcast station signals, noticing quality signal issues they didn't see in the store.

That brings us right back to, "So who can blame them?"

They had come full circle and still bought nothing on their journey. And that's where this special report, "Color Television The Amazing Journey," can hopefully change things.

Having traveled for several years across the United States and Canada as a top professional product trainer in the electronic consumer industry while representing a major television manufacturer, I recently saw the need for a special report like this that would help potential American buyers make the decision that would finally bring them into the world of wide-screen HDTV viewing. My training goal at the time via a two-hour sit-down session was to teach dealer salespeople how to implement a few simple selling methods that would help their customers quickly and easily identify the product that would best suit their needs and desires.

The success I realized in helping the salespeople to better assist the customer would not only improve their sales quotas and personal income, but give them in turn the important confidence and pride they needed to become better at the career they had chosen for making a living.

Color Television The Amazing Journeyis aimed at YOU, the buying public that is standing on the other side of the sales counter.

This report is going to help you better understand why today's new technology is suddenly demanding you to pay so much more for the wide-screen HDTV adventure. After you review this report, your sticker-shock from checking prices at your local electronic store will be stabilized, allowing you to finally make the decision to bring one home, a product that you should be expected to enjoy for many years to come.

I've even included a retail price chart that shows many different screen sizes with their formats that are available by model and manufacturer and what you can expect to pay for them in 2005 dollars. You can then use this chart to scan the different viewing formats to compare how more or less expensive one is over the other. Once you decide where you price-point is for buying a HDTV set, you can start to narrow down what your needs are and from there decide what features are most important to you based on the HDTV viewing sources that are available at your home's location.

So let's get started.

There is a lot to take in after viewing the price tags hanging from HDTV television units. They are referred to in the industry as "street prices," a Manufacturer's Suggested Retail (MSR) price reduced to what the market will bear. These high prices, to be brutally honest, are not going to drop until dealers sell more volume of HDTV television sets for the manufacturer that makes them. With little content found for available HDTV programming from cable providers across the country, lower priced units will not be coming soon to a dealer near you until that changes, driving the market to buy.

"So go take an aspirin, relax in your favorite computer easy chair, and get ready to experience an informative-filled journey down memory lane and then onto the new HDTV television technologies of today that are displayed on the floor in your local electronics store."

Before we move on to Chapter 1, here is a suggestion.

Unless you are are super smart, super intelligent, and 100% confident in knowing what you are buying, never, ever buy an expensive, wide-screen HDTV television on the Web until you have sampled the model you are looking for in real time, on a real sales floor, and with a real salesperson.

But even then, because of a guy named Murphy and the unexpected difficulties that could arise after you and your set have settled in for a good winter's nap, I strongly recommend you purchase only from a store that is located near your home with a management you can trust that will stand behind the product if something goes wrong. If something were to go wrong in the beginning, and our guy Murphy tells us it probably will, a good start in making problems go away is to be able to reach out and grab someone you can look in the eye.

There is an old saying in sales you should remember, which to your benefit good companies stress to their customer service employees about the customer being gold:

"The excitement of the sale is soon forgotten with the sour taste of poor customer service."

This is especially true for online purchases. You can't park your car in front of an online store, but you can park it in front of a brick and mortar one.

In this case, that someone you'll be looking for is the salesperson who sold you the set in the first place. The salesperson making the commission on your sale, or the one who is responsible for what he sold to you and what he claimed on the sales floor, will be your first line of defense, their already having a personal investment in making sure any wrong you have experienced is made quickly forgotten with a smile.

IMPORTANT NOTE: "All links are treated as added Windows, and will not replace the previous Window that was loaded. This allows you to never lose your original starting point if you want to go back one or two steps.

So if you go through this report in one pass, you can potentially open 30 Windows, not including the links that probably number beyond 100. Therefore, you may want to close previous Windows as you go from one Chapter to the next. For added convenience, all seventeen chapters have links at the bottom of each page to any other Chapter in this special report.

And for more added help with buying your first HDTV television set, Chapters 9 - 13 provide you with a price list for each specific format mentioned. When opening this price page, you will find a link at the bottom where you can see all the formats by screen size, by manufacturer, together on one master early 2005 price list taken from newspaper flyers from Circuit City, Best Buy, and Sears printed in North Carolina.

Having recently retired, this report can be viewed as my giving back to the industry that put food on my table for over 20 years.

Author's Professional Background




To start your amazing journey, click on Chapter 1 below.


Credits for graphics and photographs


For any comments, you are welcomed to e-mail the original author of this report at While replies are optional, every effort will be made to read all responses.


Copyright 2007-2008









"Freedom is Knowledge"